Today Janine Faber came to talk to us about Meijer. She is one of 5 RDs that work for the company to promote their Healthy Living campaign. Healthy Living aims to increase overall sales and promote customer loyalty by coming up with health solutions and knowledge about products to share with the public. They often host community events, in-store events, media, and publications. The Meijer website provides weekly nutritious menus, information about special diets, an "Ask the Dietitian" option, recipes, featured products, and videos, recipes, and menus for kids. The campaign is funded through marketing promotions/company sponsorships (certain products for companies used for funding).
Janine also described the NuVal nutritional scoring system, which is a system that helps customers easily recognize the nutritional value of a product.The scores go from 1 to 100; the higher the better. The algorithm for the scoring system simply takes the generally favorable nutrients and divides it by the generally less favorable nutrients. The NuVal system is constantly being evaluated and has started to be tested in other stores. Certain products are now changing their composition in order to receive a better NuVal score.
A nutrition professional has a role in all of the activities and services mentioned above. Janine seemed to be really busy with her job proving that grocery stores need dietitians.
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